The 'tail' of the graph is the more niche products that are very specific and much less popular. This in theory will continue exponentially getting closer to 0 but never reaching it as a product will always have some sort of market regardless of how small.
This relates to the film industry as in modern day people are watching more niche films and programmes so are going out of their way to find and watch what they want rather than just sitting through whatever mainstream product comes on on TV hence why sites such as Youtube have seen a massive increase inn traffic over recent years.
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