Research: Ancillary Poster C4

I wanted to find out what font was used for the official Channel 4 Posters so I can keep a consistant house style from my documentary and keep it authentic to the channel.  So I used Google Chrome in order to try and shed some light. While doing so I came across this document from Channel 4 themselves called the Channel 4 Identity style guide. 

It lists the conventions that must be followed in order to produce a piece that follows the recognisable style. 

It then goes on to explain how Channel 4 stray away from the generic convention of placing their logo in the bottom right hand of a piece and instead have it placed in a central position on the right hand side. This creates a very distinct look and is something I must use in my products. 

Another point mentioned is how the Logo must not be in any way modified. I will follow this 'rule' when producing my products. 

The next point mentioned in the document is the colour use for the logo. They provide a list of colours and Pantone codes that are allowed to be used for the logo. It then goes on to mention that any colour can be used when the image is overlaid on an image. This is important as it means I can use any colour in some of my products when the logo is on an image but when placed on a plain background I must use one of the specified colours. 

 

The document also states the font "C4" that has been specially commissioned for the organisation and use by them. I wanted to use this font to keep the style consistent. However after some research it seems that this is not possible as there is nowhere that allows this font to be downloaded so I will have to search for something very similar. 

http://www.channel4.com/about_c4/styleguide/downloads/C4StyleGuide1.1.pdf